Helping small businesses on the Sunshine Coast to fulfill their true potential
By BMN
More than eight out of 10 Australians are a member of at least one loyalty program. Once the sole domain of retailers and airlines, loyalty programs are rapidly becoming a key marketing strategy for any business. Read the following article to discover four ways that help make a successful loyalty program: http://www.brw.com.au/p/marketing/how_growth_make_your_loyalty_program_zs43AHYALdkP13PxnTCpMK
This article was suggested by our mentor Julie Piper
By BMN
Usually when you provide great customer service you can manage to retain a customer (people tend to contact a business only when something needs to be fixed). Sometimes, outstanding customer service encourages that customer to tell their friends and family about you (whenever someone gives a referral, they need to have an elevated level of trust in the business they’re referring as otherwise they might look like an idiot). And sometimes, outstanding customer service can provide marketing worth millions of dollars, largely thanks to the rise of social media. Read the following article to see a recent example of this: http://www.brw.com.au/p/business_racv_showed_doing_model_JMwJxrfty3m7tFz1DSR8sM
This article was suggested by our mentor Julie Piper
By BMN
Read about Michel Hogan’s experience that completely changed the opinion she had of a particular company here: http://www.smartcompany.com.au/marketing/47964-one-bad-policy-can-destroy-a-brand.html
This article was suggested by our mentor Stephen Lovegrove
By BMN
What organisation wouldn’t like a big leap in customer loyalty? What magical marketing promotion would deliver a result like that? The quick answer is that there isn’t one, because if you are looking to marketing to deliver customer loyalty you are probably looking in the wrong place.
Read the following article to discover a simple way of generating a significant increase in customer loyalty: http://www.smartcompany.com.au/marketing/sales/47797-heavenly-way-to-customer-loyalty.html
This article was suggested by our mentor Stephen Lovegrove
By BMN
If you want to be a leader whom people follow with absolute conviction, you have to be a likeable leader. Tyrants and curmudgeons with brilliant vision can command a reluctant following for a time, but it never lasts. They burn people out before they ever get to see what anyone is truly capable of.
The following article describes 10 key behaviours that emotionally intelligent leaders engage in that make them so likeable: https://www.linkedin.com/pulse/essential-habits-ultra-likeable-leaders-dr-travis-bradberry
This article was suggested by our mentor Julie Piper