The way to succeed in business is to be constantly in touch with your market. The moment you lose touch with them or start making business more about you than your customers is the time you risk becoming irrelevant. Read the full article to see five reasons you should be making the time to call your customers regularly: http://www.smartcompany.com.au/people/46568-five-reasons-to-call-your-customers-regularly.html
This article was suggested by our mentor Bob Joubert
Customer Relationship Management
Exceeding expectations is key to customer satisfaction
It is essential that businesses offer a reliable delivery service and secure online transactions if they want their online store to survive and thrive. Read the following article about how Jane Cay, founder of women’s fashion online retailer Birdsnest.com.au, implemented best practice customer service systems: Exceeding expectations is key to customer satisfaction
This article was suggested by our mentor Stephen Lovegrove
5 Tools and Tips for Showing Customers You Really Care
If you want customers who are loyal brand ambassadors, you need them to not only feel satisfied with your products or services, but to trust your company as one that really has their best interests in mind. In essence, you want them to believe that you genuinely care. Here’s some advice on how to show customers you really care, and the tech tools that can help you do it: http://www.inc.com/christina-desmarais/5-tools-and-tips-for-showing-customers-you-really-care.html
This article was suggested by our mentor Stephen Lovegrove
How I overcame my fear of cold calling
If you have a mental block against cold calling potential customers, then read the following article to find out how you might be able to change it: http://www.smartcompany.com.au/people/46667-how-i-overcame-my-fear-of-cold-calling.html
This article was suggested by our mentor Bob Joubert
Leverage Your Established Relationships
In our obsession with social media metrics – followers, likes, connections, reach, Klout, and so on – it’s easy to forget that the people who will make the biggest difference to you are the small group you already have trusted relationships with. Treat them with respect and they will be more powerful than all the shallow connections at the edge of your network. Read more here: http://www.iidmglobal.com/expert_talk/expert-talk-categories/leadership/coach_mentor/iidm3286-leverage-your-established-relationships.html
This article was suggested by our mentor Bob Joubert