If you want customers who are loyal brand ambassadors, you need them to not only feel satisfied with your products or services, but to trust your company as one that really has their best interests in mind. In essence, you want them to believe that you genuinely care. Here’s some advice on how to show customers you really care, and the tech tools that can help you do it: http://www.inc.com/christina-desmarais/5-tools-and-tips-for-showing-customers-you-really-care.html
This article was suggested by our mentor Stephen Lovegrove