Marketing

What Is Direct Response Marketing?

April 21, 2015 By BMN

There are two major types of marketing strategies. The first is known as mass marketing or “branding”. The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you offer.

The second type of marketing strategy is called “direct response”. To find out what makes a direct response ad, read the following article: http://successwise.com/what-is-direct-response-marketing

This article was suggested by our mentor John Wood

The four step marketing overhaul

April 7, 2015 By BMN

Ash Farr, the chief executive of creative advertising agency McCann Australia says: “Digital marketing isn’t hard, but it does take some time to master. I’d suggest small business owners persevere with it, because the results I’ve seen prove that it’s a medium that’s well worth it.” Here are four steps to help you overhaul your marketing approach: http://www.smartcompany.com.au/marketing/45696-the-four-step-marketing-overhaul.html

This article was suggested by our mentor Bob Joubert

The three critical components of your website – and how understanding them can save you a packet

February 17, 2015 By BMN

If your website has been built correctly and with your future expenses in mind, both the content and design layers of your website can be changed relatively easily and affordably, saving you considerably on replacing the entire website in years to come. Read the full article here: http://www.smartcompany.com.au/marketing/795-online-marketing/45431-the-three-critical-components-of-your-website-and-how-understanding-them-can-save-you-a-packet.html

This article was suggested by our mentor Bob Joubert