Business Mentoring Noosa

Helping small businesses on the Sunshine Coast to fulfill their true potential

Marketing

Why does social media advertising fall flat?

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Advertisers and marketers are attracted to social media because they have a huge reach, and it’s relatively cheap to place ads on them. But are the advertisements used on sites like Twitter and Facebook actually connecting with users? According to the following article, the answer is NO! Read the full article here:  Why does social media advertising fall flat?

This article was suggested by our mentor Joe Shlegeris

A brand guide for startups

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There are plenty of people who will happily tell you that they can create a brand for you that will launch your new business into the marketplace with a sizzle and a bang. But don’t be fooled. What you are buying is NOT a brand because the simple fact is you can’t buy one! Read the following article to understand why: A brand guide for startups

This article was suggested by our mentor Bob Joubert

5 Tools and Tips for Showing Customers You Really Care

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If you want customers who are loyal brand ambassadors, you need them to not only feel satisfied with your products or services, but to trust your company as one that really has their best interests in mind. In essence, you want them to believe that you genuinely care. Here’s some advice on how to show customers you really care, and the tech tools that can help you do it: http://www.inc.com/christina-desmarais/5-tools-and-tips-for-showing-customers-you-really-care.html

This article was suggested by our mentor Stephen Lovegrove