There are two major types of marketing strategies. The first is known as mass marketing or “branding”. The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you offer.
The second type of marketing strategy is called “direct response”. To find out what makes a direct response ad, read the following article: http://successwise.com/what-is-direct-response-marketing
This article was suggested by our mentor John Wood