Marketing

80% of What You Do is Probably Wasted!

October 23, 2018 By BMN

Way back in the 1890’s, an Italian economist demonstrated how you can increase the productivity of yourself and your business 16 times. And, most of that will go straight to your profit bottom-line. It’s known technically as the Pareto Principle and more commonly as the 80/20 Rule.

https://mailchi.mp/ee4fc51e81fe/praeto

This article was suggested by our mentor Scott Williams. He says it is a major reason one of his businesses listed in the “Top 100 Fastest Growing Businesses in Australia” four times.

7 Things Customers Dislike about Salespeople

October 23, 2018 By BMN

Do you get the feeling sometimes that your customers don’t like you? It might not be your imagination! Here are the top 7 reasons customers dislike salespeople.

https://www.businessknowhow.com/marketing/hate.htm

This article was suggested by our mentor Trevor Payne

Why Marketers Need to Stop Labeling Their Customers – Excerpt from Marketers, Tear Down These Walls!

October 16, 2018 By BMN

Don’t think that customer is interested in a high tech product because she’s an older woman? Or another couldn’t possibly be in the market for a minivan because he’s a single man? Here’s why labeling customers is costing you sales.

https://www.businessknowhow.com/marketing/stop-labeling-customers.htm

This article was suggested by our mentor Trevor Payne

How to Market Your Business with Email Marketing

September 18, 2018 By BMN

Email marketing is one of the best ways to reach your customers. Not only is it more effective than some marketing methods, it’s also less expensive. Here’s how you can successfully use email marketing to reach prospects and customers.

https://www.businessknowhow.com/internet/marketemail.htm

This article was suggested by our mentor Trevor Payne

The 2 Biggest Problems with Your Marketing (And How to Fix Them)

September 4, 2018 By BMN

Small business owners who struggle with marketing can improve their results by learning the top two reasons marketing efforts fail–and developing a plan to address both.

https://www.businessknowhow.com/marketing/marketing-problems.htm

This article was suggested by our mentor Trevor Payne