Today there are social networking groups dealing with all manner of special interest – from needlework to the needy, from football to footwear. Some of these are genuine communities who openly discuss all kinds of issues concerning small business, including calls for recommendations of suppliers.
The following article discusses the importance of monitoring such groups: http://www.smartcompany.com.au/technology/social-media/48478-if-you-aren-t-using-your-customers-preferred-social-media-forum-your-competitors-will-be.html
This article was suggested by our mentor Stephen Lovegrove