A great elevator pitch can create interest in a project, product, idea or a person in 60 to 90 seconds. A big pitfall is to make your elevator pitch all about you: who I am, what I can do, how my plan works.
The most interesting person to someone else is them, and it’s so important that your pitch is all about them – your listener. If your listener is a potential customer, it needs to be about giving them something they will benefit from and be able to use.
Practise writing your pitch and saying it until you can release it quickly, clearly and effectively.