In today’s digital climate where information of all kinds is disseminated so easily and readily, people are expecting (and in many cases demanding) greater transparency from organisations in a variety of arenas – think price, supply chain sourcing, how things are made/grown, social conscious, higher purpose and so on. Today’s chief executives and sales leaders need to be more aware of not only how they are doing business, but also how they are communicating this information and the impact their openness, or lack thereof, is having on the hearts and minds of their customers, stakeholders and the broader community.
See which sales trends will have the greatest impact on your business and sales teams in 2015 here
This article was suggested by our mentor Peter Chenoweth