Deciding what Digital Technology to deploy within your business should be part of your strategic assessment and planning. Does the planned path deliver greater revenue; increased earnings; business longevity; competitive difference; acceptable ROI; all, some or none of these? The following paper from McKinsey is as appropriate to SME’s as it is to big business – scale your plan appropriately ensuring your Digital investment is well thought through as an integral leg of your business platform. Ensure your strategic plan for 2016 is in place: http://www.mckinsey.com/insights/strategy/raising_your_digital_quotient
This article was suggested by our mentor Stephen Lovegrove