Research released this year reveals 59 per cent of SMEs will increase their marketing spend this year, but a quarter are actually failing to measure the results of their marketing activities.
The following article shows how two successful companies improved their marketing: http://www.smh.com.au/small-business/smallbiz-marketing/measuring-marketing-proves-a-difficult-process-for-smes-20170518-gw7h3m.html
This article was suggested by our mentor Trevor Payne