Small and large businesses alike often need to adopt a different strategy when it comes to marketing in their local area versus larger national brand-building campaigns.
Local area marketing is very different to mass marketing and needs a different approach. However, doing it well will generate results, strong word of mouth and ongoing loyalty. Read more here: http://www.smartcompany.com.au/marketing/43792-going-local-10-ways-to-build-a-strong-local-profile-for-your-business.html
This article was suggested by our mentor Bob Joubert