The use of social media in business is now nearly, but not quite, mainstream. Most company owners and employees will at least have a personal presence in business-oriented social networks such as LinkedIn, and most firms understand that social media represent an efficient means of accessing new customers and providing customer service. But the problem of calculating return on investment (ROI) for social media activity endures as an inhibitor to adoption … So what metrics should be used to calculate ROI? Read the full article here: http://www.brw.com.au/p/tech-gadgets/five_metrics_for_measuring_social_rGYrbSBqrUTt8xCnLA2e4L
This article was suggested by our mentor Julie Piper