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Elise Strachan: How My Cupcake Addiction became a YouTube sensation

October 21, 2014 By BMN

Elise Strachan thought she was going to open a cupcake shop. Instead, she launched a career as a YouTube video star.

Each week, the former flight attendant uploads two cupcake how-to videos, some of which have been viewed more than 4 million times.

So how do you make a business out of that? Companies pay Google (which owns YouTube) to put their advertisements on her My Cupcake Addiction channel and Strachan gets a percentage of a cent every time someone views one of the ads. Read the full story here … http://www.brw.com.au/p/entrepreneurs/elise_strachan_how_my_cupcake_addiction_lWgIzWYse0Nliji95vR7FP

This article was suggested by our mentor Lyn Wrigley

Filed Under: Small Business News & Tips

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