When you decide to go into business you need to be absolutely clear about who will buy your product and why. You need to be able to identify them with great clarity.
There’s no room for vagueness, guessing, crossing fingers or hopeful estimations when it comes to this stuff. The skills and tools required to create an idea are very different to the skills and tools required to grow market share.
Read the full article here: http://www.smartcompany.com.au/marketing/44034-do-you-really-know-your-market-the-six-questions-every-business-owner-should-be-able-to-answer.html
This article was suggested by our mentor Bob Joubert.