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Behind the Scenes: Here’s How I Sell An Idea

October 7, 2014 By BMN

Beth Comstock, Chief Marketing Officer at GE writes: “I once worked for a brilliant man who wasn’t afraid to offer an idea before its time. More than half of them were nonsensical but he had some incredible gems. Here’s what I learned from him: Just put it out there. As Einstein said, ‘If at first the idea is not absurd, there is no hope for it.’.  But you have to be prepared to defend your ideas. Here is the process I’ve found helpful”.  Read the full article here: https://www.linkedin.com/today/post/article/20140915225646-19748378-here-s-how-i-sell-an-idea

This article was suggested by our mentor Julie Piper

Filed Under: Small Business News & Tips

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