Small Business News & Tips

Startups know that the big idea is only half the battle. The major challenge lies in finding the resources that allow you to scale up and down again as you find your wings in the world of business.  Many new businesses are addressing scalability issues by turning to online work platforms to test their enterprise. That way they avoid the burden that naturally comes with hiring full-timers. Read the full article here: http://www.smartcompany.com.au/sponsored/43811-how-to-scale-up-scale-back-and-keep-your-new-business-flexible.html

This article was suggested by our mentor Bob Joubert

Small and large businesses alike often need to adopt a different strategy when it comes to marketing in their local area versus larger national brand-building campaigns.

Local area marketing is very different to mass marketing and needs a different approach. However, doing it well will generate results, strong word of mouth and ongoing loyalty.  Read more here: http://www.smartcompany.com.au/marketing/43792-going-local-10-ways-to-build-a-strong-local-profile-for-your-business.html

This article was suggested by our mentor Bob Joubert

Beth Comstock, Chief Marketing Officer at GE writes: “I once worked for a brilliant man who wasn’t afraid to offer an idea before its time. More than half of them were nonsensical but he had some incredible gems. Here’s what I learned from him: Just put it out there. As Einstein said, ‘If at first the idea is not absurd, there is no hope for it.’.  But you have to be prepared to defend your ideas. Here is the process I’ve found helpful”.  Read the full article here: https://www.linkedin.com/today/post/article/20140915225646-19748378-here-s-how-i-sell-an-idea

This article was suggested by our mentor Julie Piper

Successful marketing used to be about getting in front of the right audience with the right message at the right time. However, with so many things competing for your customers’ attention, it has now become more important than ever not only to reach them, but also to boost their engagement with your brand.

Read about the seven killer marketing strategies that will help you generate more sales, better engage customers, and establish your company as a leader in your niche here: http://www.inc.com/visa/Dominate-Your-Niche-with-These-Seven-Killer-Strategies.html?cid=sf01002

This article was suggested by our mentor Peter Chenoweth

Online crowdfunding website Kickstarter has seen tech projects with female founders hit a success rate of 65 per cent, as opposed to 30 per cent with projects led by males. What’s more, women are now 13 per cent more likely to reach their goals than their male counterparts. Read the full article here: http://www.dynamicbusiness.com.au/featured/women-outperform-men-in-crowdfunding.html

This article was suggested by our mentor Julien Cahn