“People don’t like to be sold, but they love to buy.” – Jeffrey Gittomer (The Sales Bible)
This quote was suggested by our mentor Trevor Payne
Small Business News & Tips
Money not only measure of family business success
Experience at PwC suggests that there is a huge gap between the wealth and the health of many families running family businesses. The following article discusses what makes a truly successful family business: http://www.afr.com/news/special-reports/the-aspire-series/money-not-only-measure-of-family-business-success-pwcs-david-smorgon-20160311-gngoqk
This article was suggested by our mentor David Metherell
Quote of the week
“The purpose of a customer isn’t to get a sale. The purpose of a sale is to get a customer.” – Bill Glazer (Advertising expert)
This quote was suggested by our mentor Trevor Payne
Know your competition: Learn from their mistakes
Unless your business is the final petrol station before the Nullarbor Plain, you’ve got competition. The following article provides five key tips for staying competitive: http://www.dynamicbusiness.com.au/featured/know-your-competition-learn-from-their-mistakes.html
This article was suggested by our mentor Trevor Payne
Quote of the week
“Advertising is the tax you pay for being unremarkable.” – Robert Stephens (Geek Squad)
This quote was suggested by our mentor Trevor Payne