Have you ever been in the situation when your profitability is trending in the wrong direction? It may have been a deep and sudden dive, but more likely a long, slow and seemingly inevitable decline.
Small Business News & Tips
There are two major types of marketing strategies. The first is known as mass marketing or “branding”. The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you offer.
The second type of marketing strategy is called “direct response”. To find out what makes a direct response ad, read the following article: http://successwise.com/what-is-direct-response-marketing
This article was suggested by our mentor John Wood
Why bother exchanging bits of thick paper when you can simply swap electronic versions by smartphone? Read the following article to find out: http://www.economist.com/news/business/21646226-why-business-card-thriving-electronic-age-cards
This article was suggested by our mentor Mark Waite
Dodo Internet founder and venture capital investor Larry Kestelman says start-ups often fail because they grow too fast without a firm grasp of the numbers, and entrepreneurs need basic accountancy skills.
Read the full interview here: http://www.brw.com.au/p/entrepreneurs/lead_by_the_numbers_larry_kestelman_copkGIWD9jbW6dEvKKT8pL
This article was suggested by our mentor Lyn Wrigley
Nothing can cause confusion and doubt in a business like pricing your products and services. While you don’t want to charge less than you are worth, you also don’t want to price yourself out of the market, so how do you know if your price is right? Read more here: http://www.startupsmart.com.au/sales-and-marketing/marketing/is-the-price-right-five-factors-to-consider-when-pricing-products-or-services/2015030514282.html
This article was suggested by our mentor Bob Joubert